MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations a